Twelve Twelve Fits began with one very real struggle, finding clothes that actually fit. Shopping felt like a struggle, especially denims, lengths too short, fits all wrong, comfort missing, and brands that didn’t even recognise this as a problem. But the day I spoke about it out loud, I realised something bigger, it wasn’t just my struggle. So many girls were adjusting themselves to clothes, instead of clothes adjusting to them. That moment became the spark.

And from that spark, a mission was born. A mission my partner and I decided to build together. What started as my frustration turned into our purpose, to design clothing that understands real proportions, supports those who’ve felt overlooked (including tall girls like me), and still stays inclusive for everyone. That’s why Twelve Twelve Fits brings you all kinds of fashion, not limited to categories, but guided by fit, comfort and intention. Two people, one shared vision, countless nights of sampling, learning, rejecting, rethinking all to create a brand that feels personal, intentional, and genuinely needed.

Twelve Twelve Fits isn’t about rushing drops or chasing trends. It’s about creating pieces with comfort, confidence, and longevity in mind. We believe in perfecting every piece, and putting our hearts into every detail so that when you wear our fits, you feel seen, understood, and effortlessly yourself.

Because ultimately, Twelve Twelve Fits isn’t just about clothes, it’s about the feeling of finally being yourself in what you wear. It’s about solving real problems with real intention, built by two people who turned a struggle into a promise. A promise to create fashion that fits better, feels better, and makes you feel at home in your own skin. And that’s the story stitched into every piece we create.